Production-ready for Athenahealth

Reactivate dormant patients.
Book visits directly into Athena.

Maxine is an AI voice agent that calls your inactive patients, re-engages them on behalf of your providers, and books appointments directly into your Athenahealth schedule. You only pay for booked visits.

Book a Demo → See How It Works ↓
✓ Per-visit pricing ✓ HIPAA compliant ✓ Live in days, not months ✓ Zero staff workload
How It Works

Three steps to incremental revenue

No IT projects. No new staff. Maxine plugs into your existing Athena instance and starts booking within days.

1

Connect Athena

Secure API integration with your Athenahealth instance. We pull your patient roster, provider schedules, and appointment types. BAA in place before any data flows.

2

Approve Scripts & Rules

You define which patients to call, what to say, and when. Maxine calls from your practice's phone number — "Calling on behalf of Dr. Julie" — fully white-labeled.

3

Calls Begin, Bookings Appear

Maxine calls patients, handles objections, finds open slots, and books directly into Athena. SMS confirmations go out automatically. You see appointments, not tasks.

Revenue Impact

What this looks like for a 5-provider practice

Most practices have 18-24 months of dormant patients sitting in their EHR. That's revenue waiting to be recovered.

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Example: 5-Provider Family Practice

1,500–3,000
Dormant patients identified
→
75–150
Additional visits booked
→
$9K–$27K
Incremental revenue
$120–$180
Average revenue per reactivated visit
5–10%
Typical reactivation conversion rate

Figures based on typical primary care visit reimbursements. Your numbers will vary by specialty and payer mix.

Why Maxine

Built for how practices actually work

Not another dashboard to check. Not another platform to manage. Maxine does the work and puts results where your staff already looks — inside Athena.

📞

Calls From Your Number

Patients see your practice's caller ID, not a random number. Higher pickup rates, higher trust, fewer hang-ups.

🏥

White-Labeled Conversations

"Hi, I'm calling on behalf of Dr. Julie at Lakeside Family Medicine." Patients hear your brand, not ours.

📅

Direct Athena Scheduling

Appointments book directly into provider schedules in Athenahealth. No middleware, no manual entry, no sync delays.

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SMS Confirmations

After booking, patients receive a text confirmation with date, time, and provider. Reduces no-shows before the visit even happens.

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HIPAA Compliant + BAA

Full HIPAA compliance with a signed Business Associate Agreement. Complete audit trail of every call and booking.

💰

Pay Per Booked Visit

No platform fees. No monthly minimums. No upfront costs. You only pay when a patient actually books an appointment.

Use Cases

Campaigns that fill your schedule

Point Maxine at a patient segment. She calls. Appointments appear in Athena. Run one campaign or all of them.

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Annual Visit Reactivation

Patients who haven't been seen in 12-24 months. The biggest bucket in most practices — and the easiest to convert.

📵

Previously Unreachable

Patients your front desk couldn't reach after 2-3 attempts. Maxine calls at optimal times and follows up automatically.

🎯

Targeted Visit Campaigns

Annual physicals, chronic care follow-ups, Medicare Annual Wellness Visits. Specific outreach for specific revenue opportunities.

Trust & Security

Enterprise-grade compliance, practice-friendly setup

We built Maxine for healthcare from day one — not bolted on after the fact.

🛡️

HIPAA Compliant

End-to-end encryption. PHI handled per HIPAA standards.

📋

BAA Available

Business Associate Agreement signed before any data exchange.

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Full Audit Trail

Every call, outcome, and booking logged and exportable.

⚡

Days to Launch

Go live in under a week. No IT projects or integrations to manage.

FAQ

Common Questions

How does pricing work?
You pay per booked visit. No platform fee, no monthly minimum, no upfront cost. If Maxine doesn't book visits, you don't pay. We align our incentives with yours — more booked appointments means we both win.
Does Maxine actually call patients on the phone?
Yes. Maxine makes real voice calls to patients using your practice's phone number. She speaks naturally, handles questions and objections, and books appointments in real-time. Patients think they're speaking with your office.
How long does setup take?
Most practices are live within 3-5 business days. We handle the Athena API integration, configure your call scripts, and run a test batch before going live. Your staff doesn't need to do anything.
What if a patient has questions Maxine can't answer?
Maxine is trained to handle common scheduling questions. For clinical questions or complex situations, she offers to transfer the call to your front desk or schedules a callback. She never guesses on medical topics.
Do we need to change anything in our Athena setup?
No. Maxine connects via Athena's standard API. She reads your existing appointment types, provider schedules, and patient data. No custom fields, no workflow changes, no staff training needed.
Is this HIPAA compliant?
Yes. Full HIPAA compliance with a signed BAA before any data flows. All patient data is encrypted in transit and at rest. Complete audit trail of every call, what was discussed, and every booking made. We undergo regular security assessments.

Your dormant patients are someone else's new patients

Every month you wait, more patients drift to other providers. Maxine brings them back — and it takes days to start, not months.

Book a Demo →
✓ No upfront cost ✓ Live in under a week ✓ Cancel anytime